Yahoo Now Showing Geo-Location Under Search Ads

May 13, 2008 - 6:46 am 0 by

Try it, a search on bowling or lawyers and so on all may return a fourth line to the search ads at Yahoo Search. The fourth line might show a geo-location. Here are some pictures:

Yahoo Search Ads Show Location Yahoo Showing Geo Location on Ads

If the advertiser is geo-targeting the location of where you are searching for, then the fourth line may show the location. As I explained at BrandVerity Blog on this. This seems to be a new behavior from Yahoo, but yes, Google has been doing this for a while.

Google has been doing this at least since July 2004 and has even tried showing your exact address under the ad, on occassion - which is neat.

Here are Google ads for plumbers:

Google Ads with Location

Forum discussion at Sphinn.

Update: Yahoo has sent me a statement:

Yahoo! started labeling the location of ads last just week with the roll out of a new “geo labels” feature. The labeling is displayed primarily for localized queries, like restaurants, florists, mechanics, etc. and is based on the advertiser’s geo targeting preferences and the user’s location of interest.

 

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