Geotargetting of AdWords

Jul 19, 2004 - 8:49 pm 0 by
Filed Under Google Ads

Google has been using geotargetting technology for awhile now, but today I noticed that the AdWords ads being displayed when you search Google, will sometimes have an extra line that shows the city and state (or sometimes just the state). A search of western union shows the following for me (notice the last line on the ad since I'm in California):

adwords1.gif

Also, a generic search of web deisgn yields the following ads.

Blah, blah about it over here.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 27, 2026

Feb 27, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Discover Core Update Done, Search Volatility, Search Serving Bug, AI Prompt Injection, Google Ads, Local & Bing

Feb 27, 2026 - 8:01 am
Google

Videos: Google Search On HTML & Google Ads On Search Experiences

Feb 27, 2026 - 7:51 am
Bing Ads

Microsoft Advertising Rolls Out Self-Service Negative Keyword Lists

Feb 27, 2026 - 7:41 am
Google Ads

Google Ads Text Guidelines Rolling Out To All In AI Max

Feb 27, 2026 - 7:31 am
Google

Google Tests Web Mentions In Retailer Store Pages

Feb 27, 2026 - 7:21 am
 
Previous Story: Link Query Does Not Define Relevancy