Almost Three Years Later, Yahoo Publisher Network Still Failing To Compete Globally

May 12, 2008 - 7:29 am 1 by

Yahoo's contextual product, Yahoo Publisher Network, Yahoo's Google AdSense product, almost three years later is still failing to compete with Google globally. The Yahoo Publisher Network launched on August 3, 2005, back then as a beta, exclusive to US based publishers only. Still, almost three years later, Yahoo refuses to take YPN globally.

Why am I writing about this now? Well, I guess the three threads per day on "When is YPN coming to [location]? finally got to me. I have asked Yahoo in the past when it would be expanding this product. They never really gave me an answer. I assume it has to do with not wanting to deal with certain issues when it comes to handling publisher details outside the US. Of course, there are some exceptions to the rule but on a whole, they have no expanded the product outside of the US.

Will they ever? I would think so - but right now, doesn't seem like something on the schedule. Will forum members ever stop asking? After three years, the threads keep coming - so I doubt it.

We should really get some type of statement from Yahoo on this. Does Yahoo have plans to launch YPN globally? If so, approximately when? Will the roll out be in specific markets, like you did with the new Panama launch?

Forum discussion at DigitalPoint Forums.


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