Google Launches Demographics Targeting to All Advertisers

Mar 24, 2008 - 7:40 am 1 by
Filed Under Google Ads

Google AdWords announced that demographics targeting is now available to all advertisers. Google has been testing this feature for over two years now and relaunched the test recently without comScore data, although you can still use demographic targeting with comScore data under placement targeted ads.

Google gives you step by step instructions on how to set up demographic bidding, but I have yet to see the option under the "Advanced Options" section after clicking on "Edit Campaign Settings" on any of my campaigns. Here is a screen capture to prove it:

Missing Demographic Bidding

Here are the instructions:

  1. Sign in to your AdWords account.
  2. Select the name of the campaign you want to edit.
  3. Click Edit Campaign Settings.
  4. Find the Advanced Options section of the campaign settings page. Next to the heading Demographics, click Modify bids.
  5. If this is the first time you've made demographic bids, you'll see a page with details on demographic bidding. After reviewing the page, click Get Started. (If you have edited your bids before, you'll be taken directly to the next page.)
  6. On the demographic bidding page, find the gender or age group (such as 25-34) for which you want to adjust your bid.
  7. In the Make Adjustments column for that demographic group, click Edit.
  8. A separate box will open. Click the check box marked Exclude this demographic.
  9. Click Apply Changes.

If it is live, why don't I see it?

Forum discussion at DigitalPoint Forums.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Video Recaps

Search News Buzz Video Recap: Google Core Update Flux, AdSense Ad Intent, California Link Tax & More

Apr 19, 2024 - 8:01 am
Google Ads

Google Tests More Google Ad Card Formats

Apr 19, 2024 - 7:51 am
Google Search Engine Optimization

Google: It's Unlikely Your Rankings Dropped Because You Have Two Websites

Apr 19, 2024 - 7:41 am
Google Search Engine Optimization

Google: Indexing API May Work For Unsupported Content But...

Apr 19, 2024 - 7:31 am
Google Search Engine Optimization

Google: Are Hyphenated Domains Bad For Google Rankings?

Apr 19, 2024 - 7:21 am
Bing Search

Bingbot To Test Zstd Compression After Fully Gaining Full Brotli Compression

Apr 19, 2024 - 7:11 am
Previous Story: Easter Logos from Search Engine Industry