Google AdWords Relaunches Demographic Bidding

Jan 24, 2008 - 7:55 am 0 by
Filed Under Google Ads

Beu in Search Engine Watch Forums had the scoop on Google relaunching demographic bidding for AdWords and AdSense. The AdWords blog writes Demographic bidding beta test, and gives users a form to sign up for the beta test.

There are more details on exactly what demographic bidding is at AdWords, but in short, you can specific which age or gender you want to bid higher or lower on, or even exclude your ads from being shown to.

Didn't Google already launch this? Then it was a US test only and used comScore Media Metrix data for the demographics data. I posted more history on our confusion of this "relaunch," which Google is not calling it, at Search Engine Land.

Forum discussion at Search Engine Watch Forums.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 17, 2024

May 17, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More

May 17, 2024 - 8:01 am
Google Search Engine Optimization

Remove Your Content From Google's AI Overviews

May 17, 2024 - 7:51 am
Google Ads

Google Ads AI Summaries Live For Some Advertisers

May 17, 2024 - 7:41 am
Google Maps

Order with Google For Food Delivery Going Away End Of June

May 17, 2024 - 7:31 am
Google Search Engine Optimization

Two New Googlebots: GoogleOther-Image & GoogleOther-Video

May 17, 2024 - 7:21 am
Previous Story: International Google Traffic Estimator Tool Data Off