Google Sends Out More TV AdWords Beta Invitations

Mar 10, 2008 - 7:27 am 0 by
Filed Under Google Ads

On March 6th, Google seemed to have sent out a boat load of invitations to the AdWords TV ads program, to current AdWords advertisers. Google has been beta testing TV ads for a while now but it seems like they are ramping that up.

A WebmasterWorld thread from late last week reports many other advertisers receiving invites to the program. The program is fairly cool actually, take a look at Pinny Cohen's post with all the cool screen captures of the reporting you get. Here is a text outline of some of the reports:

Some of the data you get includes:

  • Campaign Name
  • Campaign Status
  • Creative Type
  • Network Airing
  • Market
  • Play Time
  • Impression Share
  • CPM (based on ad views)
  • Impressions
  • Cost
  • Percentage Viewed Until Ad End
  • Most Common Tune Out Time
  • Average Viewing Time

Those are some of the statistics Google gives you for your TV ads when you run them through the Google TV Ad beta.

Forum discussion at WebmasterWorld.

 

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