On March 6th, Google seemed to have sent out a boat load of invitations to the AdWords TV ads program, to current AdWords advertisers. Google has been beta testing TV ads for a while now but it seems like they are ramping that up.
A WebmasterWorld thread from late last week reports many other advertisers receiving invites to the program. The program is fairly cool actually, take a look at Pinny Cohen's post with all the cool screen captures of the reporting you get. Here is a text outline of some of the reports:
Some of the data you get includes:
- Campaign Name
- Campaign Status
- Creative Type
- Network Airing
- Market
- Play Time
- Impression Share
- CPM (based on ad views)
- Impressions
- Cost
- Percentage Viewed Until Ad End
- Most Common Tune Out Time
- Average Viewing Time
Those are some of the statistics Google gives you for your TV ads when you run them through the Google TV Ad beta.
Forum discussion at WebmasterWorld.
