Google Sends Out More TV AdWords Beta Invitations

Mar 10, 2008 • 7:27 am | comments (0) by | Filed Under Google Ads (AdWords)

On March 6th, Google seemed to have sent out a boat load of invitations to the AdWords TV ads program, to current AdWords advertisers. Google has been beta testing TV ads for a while now but it seems like they are ramping that up.

A WebmasterWorld thread from late last week reports many other advertisers receiving invites to the program. The program is fairly cool actually, take a look at Pinny Cohen's post with all the cool screen captures of the reporting you get. Here is a text outline of some of the reports:

Some of the data you get includes:

  • Campaign Name
  • Campaign Status
  • Creative Type
  • Network Airing
  • Market
  • Play Time
  • Impression Share
  • CPM (based on ad views)
  • Impressions
  • Cost
  • Percentage Viewed Until Ad End
  • Most Common Tune Out Time
  • Average Viewing Time

Those are some of the statistics Google gives you for your TV ads when you run them through the Google TV Ad beta.

Forum discussion at WebmasterWorld.

Previous story: Google AdSense Down for Two Hours on Saturday
Ninja Banner
blog comments powered by Disqus