Google AdWords Still Using Past Searches To Display Target Ads

Feb 20, 2008 - 7:25 am 0 by
Filed Under Google Ads

This is not new news but I wanted to demonstrate how Google AdWords tailors ads based on your past searches, since it has been coming up more often in the forums.

I conducted a search for basketball shoes and the ads were for Eastbay.com, Nike.com, Finishline.com, Final-Score.com, and so on, all with titles targeting my search (here is a picture of those results). Right after that search, I decided to search for "searching for love" based on our Valentines Day theme. What came up? Three ads, one from eHarmony.com with the title "Look For Local Singles," then an ad for Like.com/Shoes with the title "Basketball love shoes." Here is a screen capture of that ad, to see a full search results screen capture, click here.

Previous Searches in Google AdWords

This clearly demonstrates how Google is using past searches to help generate related ads for your next search. Basketball shoes doesn't seem related to searching for love, unless you really love basketball shoes. But this demonstrates what Google is and has been experimenting with for a while now.

I first covered this at back in April 2007 but this is the first time I am showing you a clear cut example of it in action.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 29, 2024

May 29, 2024 - 10:00 am
Google

Google Discover Feed Not Loading For Some Searchers

May 29, 2024 - 7:51 am
Google Maps

Google Business Profile Call History & Chat Going Away

May 29, 2024 - 7:41 am
Google Search Engine Optimization

Google Search Working To Surface Site When Site Name Is Referenced In Query

May 29, 2024 - 7:31 am
Google

Two Conflicting Google AI Overview CTR Studies

May 29, 2024 - 7:21 am
Google Maps

Google Business Profiles Shows Product Rejection Details

May 29, 2024 - 7:11 am
Previous Story: Daily Search Forum Recap: February 19, 2008