Very Personalized Google Ads Spotted: Is this New?

Apr 26, 2007 • 10:40 am | comments (5) by twitter | Filed Under Google Search Engine Optimization

Is Google watching your surfing habits all the more closely to target ads that would serve your personal needs? Perhaps you haven't taken note, but a member on WebmasterWorld did.

I'm currently working on my personal site and I just happen to read some of the ads.

They are very off-topic for my site. But they are exactly my interests.

He says that he has browsed related sites and discussed the topic within his Gmail account -- and he suspects that this is the cause of the ad targeting.

Google has enough information for the personalized ads to be pretty targeted, so I wouldn't be surprised at this direction. Other members feel the same way.

Very interesting! I haven't seen this myself and haven't heard any news, but I wouldn't be surprised if Google was starting to implement "behavioral targeting" - seems to be the future of advertising. And between Search and Gmail and a bunch of other programs, Google is certainly building up quite a bank of information on people's interests!

Barry says that this is very farfetched for the time being. I think it's a likely direction with all the information Google has amassed about its users.

Have you noticed these extremely targeted ads? Let the readers at WebmasterWorld know.

Previous story: Is Ask a Better Search Engine than Google?
blog comments powered by Disqus