Daily Search Forum Recap: February 14, 2008

Feb 14, 2008 - 6:00 pm 0 by

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

  • Yahoo Search Marketing Votes Most Improved PPC Program of 2007
    On January 7th, we asked you to vote on the most improved PPC program of 2007. Your votes are now all in and I wanted to share the 76 responses. Overall, most of you felt Yahoo Search Marketing was the most improved PPC program of 2007. Yahoo launched Panama, the code name of their new PPC program, in October 2006 but really didn't start having Overture account (the old PPC system) migrated for a few
  • Yahoo Begins to Lay Off Employees
    It's with a lot of sadness that I report about the ongoing Yahoo layoffs that have begun occurring yesterday. Danny has aggregated the news stories and headlines, and we're even seeing a Facebook group called "I worked at Yahoo until today" that has some familiar faces. At Search Engine Roundtable, we're really sad to see this happen. All of the Yahooers have been played an important role in the search space, but many of you
  • Is Google's Recent Geo Targeting Changes a Bug?
    A couple weeks ago we reported seeing that Google.com's Country Specific Weights Getting Stronger. But some are seriously complaining about how much it has impacted them in the US search results at Google.com. The original WebmasterWorld thread is now 54 messages long and more and more threads have been popping up. A new thread at WebmasterWorld asks if this new algorithm change is only impacting US based legal sites. The answer appears to be no,
  • Google Wants to Link Google Analytics Account with Google AdWords
    If you're receiving any Google email that you need to link you Google Analytics account with your Google AdWords account, the email appears to be legit. Google Help clarifies as it explains the process of linking your Google Analytics account to your AdWords account. The email states: Hello, It's come to our attention that your AdWords account has not been properly linked with your Google Analytics account. If you do not link your accounts by
  • Hitwise Shows Consequences of Being Banned by Google
    Yesterday, Hitwise released a report about what happens when your site gets banned from Google's index. Using charts and graphs, Hitwise illustrates how the market share of searches declined due to the company's blacklisting, and how the competition moved up. Are you surprised? I'm not. But this is a true illustration of what can (and does) happen when your site, which ranked #1, goes down and another site takes over. The search traffic gradually goes
  • Long Tail Searches Are Becoming More Mainstream
    A Search Engine Watch Forums thread reports that Google Analytics Evangelist Avinash Kaushik spoke with webmasters last week and reported that, for the first time, the average number of keywords per query has gone from 3 to 4 words per query. It looks like people are searching for the long tail, which is great for those who are optimizing for it. You can also check the Google Trends for today, and while most of them
  • Search For Your Valentines - Happy Valentines Day '08
    Happy Valentines Day everyone! As usually, here is a collection of logos and themes from the search engines for the special day. Yahoo.com had their logo up yesterday, here is the animated version: Yahoo UK & Ireland has a unique logo, which was live yesterday as well (I believe this logo is a repeat from 2007): Yahoo Canada has a static logo: Google has a nice logo: Ask.com does a nice and elegant background theme:

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