Yahoo Search Marketing Votes Most Improved PPC Program of 2007

Feb 14, 2008 - 7:27 am 1 by

Most Improved PPC Program of '07On January 7th, we asked you to vote on the most improved PPC program of 2007. Your votes are now all in and I wanted to share the 76 responses.

Overall, most of you felt Yahoo Search Marketing was the most improved PPC program of 2007. Yahoo launched Panama, the code name of their new PPC program, in October 2006 but really didn't start having Overture account (the old PPC system) migrated for a few months after that. Yahoo, in 2007, began also migrating the new system worldwide. Yahoo's new PPC system is a total overhaul of the old Overture system, and that is why most feel it is the most improved.

Here are the raw results:

Most Improved PPC Program of '07

As you can see, Google came in a fairly close second. Google has made several significant upgrades to their AdWords system, including dozens of quality score updates, smart pricing, demographic bidding and much much more.

Thank you for taking the poll.

Continued forum discussion at Search Engine Watch Forums.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 4, 2025

Jul 4, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google June 2025 Core Update, Search Volatility, Insights Report, Ads & More

Jul 4, 2025 - 8:01 am
Bing Search

Bing Search Tests Zoomable & Sticky Related Searches

Jul 4, 2025 - 7:51 am
Google

Google AI Mode Can Respond In Non-English Languages

Jul 4, 2025 - 7:41 am
Bing Search

Bing Tests Local Place Listings In Green

Jul 4, 2025 - 7:31 am
Google Ads

Google Merchant Center Gains Automatic Shipping Updates

Jul 4, 2025 - 7:21 am
Previous Story: Yahoo Begins to Lay Off Employees