Does Google Use Theming to Group Together Similar Sites?

Jan 28, 2008 - 9:49 am 1 by

A HighRankings Forum thread discusses the possibility that Google themes sites. That is, Google groups sites together because of the relevancy of the link. So, for example, if you got 300 links to your blue widget site from a bunch of humor sites, wouldn't Google think that the blue widget site is actually about humor (and not so much about blue widgets)?

If you do a Google search for related:www.mysite.com and find similar sites, wouldn't that be theming?

As Randy says, "[I]t's more than just about the words on the page. You'd also need to factor a broader range of linking relationships between multiple sites into the equation."

Ian McAnerin mentions that the related: search operator doesn't really theme sites as we'd expect. It's based on the type of backlinks received.

However, in the end, people agree that some sort of theming exists:

I think Google does actually Theme sites. This may split a site as covering a number of related themes.

The discussion spans three pages (so far) and there appears to be no end in sight. What are your thoughts on Google's "theming?" Share your thoughts at HighRankings Forum.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google Will Fight Site Reputation Abuse Spam Both With Manual Actions & Algorithms

Apr 16, 2024 - 7:51 am
Google

Google Search Tests Thumbs Up/Down Buttons In Product Grid Results

Apr 16, 2024 - 7:41 am
Google Ads

Google Ads "Similar Product" Carousel

Apr 16, 2024 - 7:31 am
Google Search Engine Optimization

Clarification: Google Search Supports Images Referenced From src Attribute

Apr 16, 2024 - 7:21 am
Google AdSense

Google AdSense New Ad Intents Formats - Links & Anchors In Content

Apr 16, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: April 15, 2024

Apr 15, 2024 - 4:00 pm
Previous Story: A Suggestion for a More Scalable Reinclusion Request Procedure