Mobile web advertising is the next big thing, according to a Reuters report on a speech by Eric Schmidt.
Forrester suggests that mobile advertising will only be less than $1 billion by 2012. But Schmidt disagrees, citing that the mobile advertising platform will boom in the upcoming years. Indeed, speculation about mobile advertising is already ongoing and is likely to continue.
Forum members suspect that Schmidt is right. Mobile advertising is predicted to take off. Some, though, don't want mobile ads. (They're likely the same people who didn't want ads on websites at all about 10-15 years ago. Things change.)
And others are already seeing ads, such as AdSense, on their iPhone and other similar devices, and these sites are not optimized for mobile usage. So it's a matter of first getting your site optimized for mobile phones and then constructing your ads in such a way so that mobile phone users will not find it to be an issue.
Forum discussion continues at WebmasterWorld.