Google Warns of Companies that Guarantee Top Placement in AdWords

Nov 16, 2007 - 8:14 am 3 by
Filed Under Google Ads

Typically, you need to worry about companies that promise a top position in Google's organic or free listings. But Google also warns that you should be wary of those companies that will guarantee the top position in their paid listings, Google AdWords.

Googler, AdWordsPro, said in a Google Groups thread:

Bottom line, if anyone says they can 'guarantee' top placement - whether in the unpaid search results or within AdWords - then buyer beware.

AdWordsPro

Why? Well, Google's AdWords algorithm is not simply based on how much you pay. Other factors include your click through rate, the quality of your pages and many more criteria. This also now applies to Yahoo Search Marketing and Microsoft adCenter sponsored listings.

Forum discussion at Google Groups.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Blog Administration

Programming Note: Offline For Passover

Apr 22, 2024 - 4:05 pm
Search Forum Recap

Daily Search Forum Recap: April 22, 2024

Apr 22, 2024 - 4:00 pm
Google Search Engine Optimization

Google: We Need Very Few Links To Rank Pages; Links Are Less Important

Apr 22, 2024 - 7:51 am
Google

Google Tests Discussion and Forums Questions With Answers Box

Apr 22, 2024 - 7:41 am
Google Search Engine Optimization

Forbes Blocks Its Coupon Directory Before Google Enforces The Site Reputation Abuse Policy

Apr 22, 2024 - 7:31 am
Google Maps

Google Tests Posts Button In Local Listing Business Profile

Apr 22, 2024 - 7:21 am
Previous Story: Google Hits Some Sites with PageRank 0s