Now, Google Alerts can email you when certain key phrases are found in News, Web, Blogs, Comprehensive (News, Web & Blogs combined), Video, and Google Groups. More information can be found at the Google Alerts FAQ.
Already, people are receiving reports about the incoming alerts. Tedster at WebmasterWorld found a video that violated copyright:
I recently got an alert for a new video about a client. It wasn't authorized and it was violating copyright, so this already helped us.
Pretty cool use for alerts, that's for sure.
Forum discussion continues at WebmasterWorld.
This post was written on October 1st and was scheduled for publication on October 4th.