Link Building is Getting More Difficult, but Why?

Sep 20, 2007 - 9:20 am 2 by
Filed Under Link Building

WebmasterWorld members wonder why link building has become more difficult. Years ago, it would be easy to ask a webmaster to create a link on his/her site to point to your site. But now, everyone is requiring reciprocity or they don't respond at all. Why is this happening?

Link building has become a lot more mainstream as people understood that value that search engines place on links. Matt Probert makes a good argument:

Its the same old story that accompanies all SEO. We link to sites because the link may benefit our readers. That is the only reason. With so many sites linking to so many other unrelated sites the benefit to the user is minimal, its just a game of SEO forgetting that readers are the target, and while SEO tricks and manipulation may encourage larger quantities of initial visits, they wont attract back quality users.

That's what other people echo. Link building is so mainstream that it's being abused nowadays. Link building may not be relevant to the sites that you request links from. And people are not providing the correct information regarding link exchanges.

There's a lot of great information in this post as to why link exchanging just doesn't go as it used to anymore. We'll miss the good ole days.

Forum discussion continues at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 4, 2025

Jul 4, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google June 2025 Core Update, Search Volatility, Insights Report, Ads & More

Jul 4, 2025 - 8:01 am
Bing Search

Bing Search Tests Zoomable & Sticky Related Searches

Jul 4, 2025 - 7:51 am
Google

Google AI Mode Can Respond In Non-English Languages

Jul 4, 2025 - 7:41 am
Bing Search

Bing Tests Local Place Listings In Green

Jul 4, 2025 - 7:31 am
Google Ads

Google Merchant Center Gains Automatic Shipping Updates

Jul 4, 2025 - 7:21 am
Previous Story: Yahoo Site Explorer Back & Link Counts Normal Again