Advertisers React to Google's Quality Score Penalty Definitions

Sep 20, 2007 - 9:36 am 1 by
Filed Under Google Ads

The Inside AdWords blog has provided more information about how landing pages will negatively impact your Quality Score. They have now provided a FAQ that answers many of the landing page questions as they relate to the Quality Score.

A few landing page types that are frowned upon: data collection sites that offer freebies in order to collect private information, arbitrage sites, and sites that install malware on visitors' computers.

Forum reaction is pretty much summed up by this: "Thanks, Google." Even though it should have been obvious before, it's nice that Google is finally making it a policy.

A few people, however, are worried that they'll be negatively impacted. For example, one user requires personal information for freebies which is one of the new restrictions.

What about honest newsletters? One of my sites is a weekly newsletter about a certain craft. I advertise it as a newsletter and the only thing on the landing page is the description of the newsletter and the signup box.

The question, then, is how much information does the landing page need to ask for in order for it to break Google's guidelines?

Forum discussion continues at WebmasterWorld and DigitalPoint Forums.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 14, 2025

Jul 14, 2025 - 10:00 am
Google Updates

Google June 2025 Core Update Volatility Remains Heated Through Weekend

Jul 14, 2025 - 7:51 am
Google Search Engine Optimization

Google Updates Merchant Return Policies & Loyalty Programs

Jul 14, 2025 - 7:41 am
Google Ads

Google Local Service Ads Reviews Now Managed By Business Profiles

Jul 14, 2025 - 7:31 am
Google

Google AI Mode With Link Cards Only - A Bug?

Jul 14, 2025 - 7:21 am
Google

Google AI Overviews Now With Many Videos

Jul 14, 2025 - 7:11 am
Previous Story: Link Building is Getting More Difficult, but Why?