Ranking Well But Not Too Well in Search Engines

Aug 28, 2007 - 7:07 am 4 by

A Search Engine Watch Forums thread asks a unique but very interesting question.

In short, this SEO's client wants him to rank a page well for a keyword phrase, but at the same time, he does not want the page to rank for a single keyword found within that phrase. The example given in the thread is that he wants to rank well for [bmw defects].

I have a good example of this in play on a real site. I purchased a Niko TV (it is an excellent TV by the way) because it had a very attractive rebate offer. Problem was, the rebate was too good to be true. So I wrote a blog post at my personal blog named Niko Rebate Very Scammy. Guess what? I rank in the top Google result (top two) for niko rebate. However, I do not rank in the top ten for niko in Google.

In another example, I was upset that my Sunbeam Water Cooler Sprung a Leak back in 2004, so I wrote about it. It now ranks number one in Google for sunbeam water cooler and has hundreds of comments from other owners of this water cooler, who have experienced the same thing. In fact, Sunbeam customer service has commented several times to offer support. Plus, it has influenced consumer's purchase decisions.

How can you guarantee that a page ranks well for a specific keyword phrase but not the keyword in the phrase? In the BMW example, to rank well for bmw rebate but not rank well for bmw? That is hard. The more competitive the brand name is, the less likely you will rank well for that keyword. It is much easier to rank well for a keyword phrase. So start slow and hope for the best.

Forum discussion at Search Engine Watch Forums.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Blog Administration

Programming Note: Offline For Passover

Apr 22, 2024 - 4:05 pm
Search Forum Recap

Daily Search Forum Recap: April 22, 2024

Apr 22, 2024 - 4:00 pm
Google Search Engine Optimization

Google: We Need Very Few Links To Rank Pages; Links Are Less Important

Apr 22, 2024 - 7:51 am

Google Tests Discussion and Forums Questions With Answers Box

Apr 22, 2024 - 7:41 am
Google Search Engine Optimization

Forbes Blocks Its Coupon Directory Before Google Enforces The Site Reputation Abuse Policy

Apr 22, 2024 - 7:31 am
Google Maps

Google Tests Posts Button In Local Listing Business Profile

Apr 22, 2024 - 7:21 am
Previous Story: Ever Get Stuck On the Way To or From a Conference?