SES San Jose Coverage Wrap Up

Aug 23, 2007 - 5:04 pm 5 by

ses-sanjose-07.pngFour days of SEO, PPC, SMO, Link Baiting, Landing Pages, Google Dancing, and SearchBashing has now come to a close. I am extremely proud to announce we have covered 64 of the 74 sessions offered at the San Jose Search Engine Strategies conference.

How did we cover so many sessions? All the credit goes to the contributors including Chris Boggs of Brulant, Li Evans from Search Marketing Gurus, Kim Krause-Berg from Cre8PC, Steve Krull from The Krull Group, David Wallace from SearchRank, Carolyn Shelby aka cshel, Rob Kerry sir EvilGreenMonkey, Debra Mastaler of Alliance Link and Tamar Weinberg of RustyBrick. This coverage, along with coverage from aimClear Blog, Blog, Lisa Barone at Blog, Justin Davy, David Dalka, Lee Odden, Search Engine Journal, Unofficial SEO Blog, WebProNews and others, is a true testament to the SEM communities values and good will in helping others.

Now for the wrap up, in alphabetical order, the sessions we covered:

  1. Ad Exchanges are Changing Everything
  2. Ad Testing: Research and Findings
  3. Ads in a Quality Score World
  4. Advanced Paid Search Techniques
  5. Advertising Track: Search Ad Buyers Forum
  6. Are Paid Links Evil?
  7. B2B Tactics
  8. Benchmarking An SEM Campaign
  9. Buzz Monitoring
  10. Content is King
  11. Contextual Ads & AdSense Clinic
  12. Converting Visitors Into Buyers
  13. Copyright & Trademarks: What SEMs Should Know
  14. Creating Compelling Ads
  15. CSS, AJAX, Web 2.0 and Search Engines
  16. Domaining and Address Bar-Driven Traffic
  17. Earning Money From Contextual Ads
  18. Fun with Dynamic Web Sites
  19. Getting Traffic from Contextual Ads
  20. Images & Search Engines
  21. In House: Big PPC
  22. In House: Big SEO
  23. In House: In, Out, or in Between?
  24. Introduction To Search Engine Marketing
  25. Keynote Conversation with Jim Lanzone of
  26. Keynote Conversation With Marissa Mayer
  27. Landing Page Testing
  28. Link Baiting
  29. Link Building Basics
  30. Local Search Marketing Tactics
  31. Meet The Crawlers
  32. Meet the Video Search Engines
  33. One Billion Searchers
  34. Organic Listings Forum
  35. Personalization, User Data
  36. Podcast and Audio Search Optimization
  37. Post Search Ads
  38. Public Relations Train Wrecks in the Interactive Biz: Disaster Can Be Avoided!
  39. Putting Search Into the Marketing Mix
  40. Search Advertising 101
  41. Search APIs
  42. Search Engine Friendly Design
  43. Search Engine QA on Links
  44. Search Engines On Click Fraud
  45. Search Marketers On Click Fraud
  46. Search Term Research and Targeting
  47. Searcher Behavior Research Update
  48. SEM Pricing Models
  49. SEO Q&A On Links
  50. SEO Through Blogs and Feeds
  51. Shopping Search Tactics
  52. SMO: Social Media Optimization
  53. So You Want To Be A Search Marketer!
  54. Successful Site Architecture
  55. The Search Landscape
  56. The SEO Reputation Problem
  57. Universal & Blended Vertical Search
  58. Usability
  59. User Generated Content
  60. Video Search Optimization
  61. Web Analytics and Measuring Success
  62. What is a Brand Vehicle? Integrated Marketing Together Forever
  63. Wikipedia & SEO
  64. Writing for Search Engines


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