Forum Members React to Google AdWords "Promotion Algorithm"

Aug 10, 2007 - 9:47 am 0 by
Filed Under Google Ads

Yesterday, Barry wrote about new Google AdWords features and how the "Promotion Algorithm" will change. As he says, "Instead of using the actual CPC, it will use the ad’s maximum CPC."

This news is trickling within the forums and there's a lot of buzz surrounding the new model. Some advertisers like the idea; they want the top spot and now know it's easier to get it.

But then, there are the others who are uneasy about this new implementation. One likens it to the MSN implementation, saying that you're essentially doubling your bid and never worrying about quality score again. They're also not too pleased that Google is seeking more revenue from advertisers, especially when it affects those with deeper pockets versus those with a smaller budget.

After Barry spoke with Nick Fox at Google, though, he learned that it's not just about money. According to Nick, it's not just about increasing your cost per click. You should also focus on increasing the quality of your ads.

Forum discussion at Search Engine Watch Forums, DigitalPoint Forums, and WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 11, 2025

Jul 11, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Helpful Content Recoveries With Core Update, AI Mode Expands, Hidden Ad Terms & Fewer Ad Clicks

Jul 11, 2025 - 8:01 am
Google Maps

Google Local & Business Profiles Drops June 25th - Reporting Glitch?

Jul 11, 2025 - 7:51 am
Google

Google Tests Zoom Effect In On Images Within Search Results

Jul 11, 2025 - 7:41 am
Bing Search

Bing Search Image Box Tests Explore Image & Visual Search Buttons

Jul 11, 2025 - 7:31 am
Bing Search

Microsoft Bing Tests Delivery Truck Icon In Search Ads

Jul 11, 2025 - 7:21 am
Previous Story: Ask.com's Jim Lanzone Interviewed, Would Like 10% of Google Share