Yesterday, Barry wrote about new Google AdWords features and how the "Promotion Algorithm" will change. As he says, "Instead of using the actual CPC, it will use the ad’s maximum CPC."
This news is trickling within the forums and there's a lot of buzz surrounding the new model. Some advertisers like the idea; they want the top spot and now know it's easier to get it.
But then, there are the others who are uneasy about this new implementation. One likens it to the MSN implementation, saying that you're essentially doubling your bid and never worrying about quality score again. They're also not too pleased that Google is seeking more revenue from advertisers, especially when it affects those with deeper pockets versus those with a smaller budget.
After Barry spoke with Nick Fox at Google, though, he learned that it's not just about money. According to Nick, it's not just about increasing your cost per click. You should also focus on increasing the quality of your ads.