Google AdWords "Promotion Algorithm" Will Be Changing

Aug 9, 2007 - 7:32 am 1 by
Filed Under Google Ads

The Google AdWords Blog announced that they are changing the top ad placement algorithm, i.e. the promotion algorithm, a bit. I was actually briefed by Google's Nick Fox on this change and posted a lot of details over at my Want That Top Ad Position On Google? The Rules Are About To Change at Search Engine Land.

In short: Instead of using the actual CPC, it will use the ad’s maximum CPC.

That is the main change in how Google will determine which ads to place in the top positions, directly above the organic results.

Google has written up a detailed FAQ on this top ad position. It will go into affect within a few weeks, and I will be tracking the forums to see what type of impact this will make on the advertisers.

Forum discussion at Search Engine Watch Forums.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 24, 2024

May 24, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility, Ads In Google AI Overviews, Sundar Pichai Interview, Heartfelt Helpful Content & More Ad News

May 24, 2024 - 8:01 am
Google Search Engine Optimization

Google: The Site Reputation Abuse Policy Enforcement Not Yet Algorithmic

May 24, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Can Now Index Electronic Publication (EPUB)

May 24, 2024 - 7:41 am
Google

Directory Of Embarrassing Google AI Overviews

May 24, 2024 - 7:31 am
Web Analytics

Google Analytics Real-Time Reports Adds Users In Last 5 Minutes

May 24, 2024 - 7:21 am
Previous Story: Quoted Wrong? Disagree With A Story on Yourself? Comment at Google News