The Times Online in the UK interviewed Jim Lanzone, chief executive of Ask.com. Asked about Google, Lanzone has an interesting reaction to his competition.
Instead, asked what it's like taking on the most formidable website on the planet, he breaks into the grin for which West Coast entrepreneurs are famed, and says: "I think it's tasty."
Meanwhile, he's still working to build up the Ask.com brand.
We have over 50 million users worldwide. We're one of the top web properties. It would be a mistake for us to say we want ten out of ten Google users to switch over. One in ten would be a good start, though. ... We think there will be a slice that prefer the Ask experience.
You've got to hand it to him. He's in a difficult place. WebmasterWorld members think so too.
Lanzone is selling a turkey; nothing wrong with that, except that he's standing at the caviar counter.
In fact, reading the whole interview, I'm not convinced he's on the same planet as the rest of us.
A brave man; Good Luck to him.
Forum discussion at WebmasterWorld.