Google Expands Pay Per Action Worldwide

Jun 21, 2007 • 6:58 am | comments (0) by | Filed Under Google Ads (AdWords)

Remember I was complaining that Advertisers Still Want More Impressions from Google Pay Per Action? Well, they got it. As I reported at Search Engine Land, Google has officially expanded the Pay Per Action test worldwide.

Google announced today the worldwide expansion of its pay-per-action advertising beta. Pay-per-action is a new pricing model that allows advertisers to pay only when a pre-defined action is completed on their site, such as when a user makes a purchase, signs up for a newsletter, or completes any other clearly defined action. Since the initial launch of the pay-per-action advertising beta in March 2007, many advertisers who have used the new pricing model are pleased with the opportunity to have more ways to promote their products and services online.

Google said:

Starting today, advertisers in the beta will see an alert in their AdWords account informing them that they can now create pay-per-action campaigns. Going forward, advertisers who have enabled AdWords conversion tracking and received more than 500 conversions from their CPC and CPM-based campaigns in the past 30 days will be automatically added to the beta on a rolling basis.

So now, I should see more "game" text ads after this word:

Learn more from out past article on Google Pay Per Action.

Forum discussion at WebmasterWorld and DigitalPoint Forums.

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