Advertisers Still Want More Impressions from Google Pay Per Action

Jun 18, 2007 • 7:45 am | comments (0) by | Filed Under Google Ads (AdWords)

Google Pay Per Action has been having limit beta testing since March 21st. Advertisers who have access to create ppa ads, want more publishers to offer them.

A WebmasterWorld thread has the same tone. They simply want to be able to test these types of ads at a higher volume.

This is just as we said back in mid-April, the ads need more face time.

The main issue on the publisher side, as I see it, is that it is hard to find, locate and implement the ads on your site. They have updated the AdSense side of things recently, to make it a bit easier. Here is the workflow:

Browse Categories:
Google Pay Per Action - AdSense Referrals

Select Advertiser or Category:
Google Pay Per Action - AdSense Referrals

Select Ad:
Google Pay Per Action - AdSense Referrals

This case above, the "text link" unit is not available for this advertiser. So, I went backwards, and selected the whole computers category. Google should now rotate a computer related text link unit after this word, .

How do we get publishers to add more of these on their pages? How do we get advertisers to see the true value to PPA, if any?

Forum discussion at WebmasterWorld.

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