Publishers Switching Back to Yahoo! Publisher Network

Jun 20, 2007 - 7:37 am 4 by

We reported back in April that Yahoo publishers were leaving Yahoo for Google AdSense. Ever since Google took a stance on MFA sites, it seems like many publishers are giving Yahoo another shot, with their Yahoo! Publisher Network product.

A DigitalPoint Forums thread has several publishers taking another look at Yahoo! They are finding that the relevancy of the ads are strong and now consistent and the earnings are getting better every day, relative to Google AdSense.

Yesterday, I could not believe it. On one page that I put YPN back on, they were able to serve THREE TARGETED ADS INSTANTLY, no refresh required. I refreshed a few times, and they STUCK (unlike a few months ago)! I tried another page - SAME THING! Another, SAME THING! So I kept going.

Let me try a sample live YPN ad right below this line, just to see:

Don't get me wrong, Yahoo just recently released their own form of smart pricing for their contextual product, they call it a new quality pricing model - where they received some criticism over but mostly praise from their advertisers.

Forum discussion at DigitalPoint Forums.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Video Recaps

Search News Buzz Video Recap: Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion

Apr 12, 2024 - 8:01 am
Google Search Engine Optimization

Google: Indexing & Algorithm Updates Are Independent

Apr 12, 2024 - 7:51 am
Google Search Engine Optimization

Google Structured Data Carousels Beta Docs Clarifies Feature Availability & Markup Location

Apr 12, 2024 - 7:41 am
Google

Google: Ranking In Shopping, Images & Other Verticals Doesn't Hurt Your Web Rankings

Apr 12, 2024 - 7:31 am
Google

Google Knowledge Panels - Mentioned People

Apr 12, 2024 - 7:21 am
Google Maps

Google Maps Suggest An Edit Flow Updated

Apr 12, 2024 - 7:11 am
Previous Story: Click Through Rates for Google AdSense for Search Vary