Click Through Rates for Google AdSense for Search Vary

Jun 20, 2007 - 7:20 am 1 by
Filed Under Google AdSense

I know I am pretty much stating the obvious here, but there is a DigitalPoint Forums thread where Google AdSense publishers are discussing their click through rates for the search ads.

Some range as high as 7% as discussed in the thread. But some range as low as under a half of a percent. What makes for the difference?

Looking at my own data. I can tell you my personal blog received a much higher click through rate on its custom search engine then does this site's custom search engine.

Why? I believe because more normal people are visiting my personal blog versus this site. By normal people, I mean people who are not involved in search on a day to day basis. I have friends, family and random searches come to my personal blog. Whereas this site gets a lot of traffic from search professionals.

There can be many reasons why one site would have a higher click through rate (CTR) on the search ads when compared to the next. They include, but are not limited to, audience, design, type of search, traffic, layout and much more.

Forum discussion at DigitalPoint Forums.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 26, 2025

Mar 26, 2025 - 10:00 am
Google Updates

Google March 2025 Core Update Volatility Heats Up At Tail End Of Update

Mar 26, 2025 - 7:55 am
Google Ads

Google Ads Different Auctions Locations May Impact CTR & Impression Rates

Mar 26, 2025 - 7:51 am
Google Search Engine Optimization

Google: Poor Pingdom Score Does Not Affect Your SEO

Mar 26, 2025 - 7:41 am
Google

Google Expands AI Overviews To More EU Regions

Mar 26, 2025 - 7:31 am
Google Ads

Google Ads Support New Get A Call Option & Text Help

Mar 26, 2025 - 7:21 am
Previous Story: Search Engine Strategies Latino '07 Wrapup