Yahoo! Publisher Network Earnings & Relevancy Forcing Publishers to Revisit Google AdSense?

Apr 30, 2007 - 7:49 am 7 by

It has been a while since I have compared Yahoo! Publisher Network with Google AdSense. I have seen threads over the past month or so, with complaints on the Yahoo Publisher Network.

A recent WebmasterWorld thread sums up all those complaints into one nice little package.

The issues publishers are noticing with the Yahoo! Publisher Network include:

  • Ad targeting is extremely poor and getting worse
  • Earnings are about two to for times less than with Google
  • Click through rates on the ads are five to ten times less than on Google

Most of the responses to these numbers are in agreement. Most have agreed that Yahoo's ad are not as targeted, drive less of a click through rate and earn them less money.

I have not personally tested any of this but I am curious, so I am placing an ad below and I would love to see how relevant it is. Of course, I am not going to look at the earnings on this ad - so don't click it.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 4, 2025

Jul 4, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google June 2025 Core Update, Search Volatility, Insights Report, Ads & More

Jul 4, 2025 - 8:01 am
Bing Search

Bing Search Tests Zoomable & Sticky Related Searches

Jul 4, 2025 - 7:51 am
Google

Google AI Mode Can Respond In Non-English Languages

Jul 4, 2025 - 7:41 am
Bing Search

Bing Tests Local Place Listings In Green

Jul 4, 2025 - 7:31 am
Google Ads

Google Merchant Center Gains Automatic Shipping Updates

Jul 4, 2025 - 7:21 am
Previous Story: Google PageRank April Update: Most Notice Drop in PR