Google Updates AdWords Landing Page Quality Score

Jun 8, 2007 - 7:32 am 2 by
Filed Under Google Ads

Last night Google informed me that they have made a "minor" update to the landing page quality score factor. I was told that only a small number of AdWords advertisers will notice an increase in their minimum bids.

Google is stressing to me that a "vast majority of advertisers" will not be affected by this change.

So I decided to see what the advertisers had to say. Since this update happened last night, I did not expect all that much conversation a few hours later. But currently I found two threads.

One thread is at DigitalPoint Forums and the other is at WebmasterWorld. Here are some select quotes from those threads:

Today I got many of my best keywords in different campaigns go from Great to Poor (with $10 bids!!!!).

So I've had a campaign running for keyword and I happen to have keyword.org as the domain. Ad and landing page are all about keyword. Suddenly overnight all the keywords that were getting double digit CTR's have been reevaluated to "poor" and I've been asked to pony up 20X more per keyword.

All the keywords that were converting for me, went from great to poor overnight.

Same here. Site i've had for 1-2 years on adwords are hit.

Forum discussion at DigitalPoint Forums and WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 18, 2024

Mar 18, 2024 - 4:00 pm
Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Previous Story: Should You Rent Out Google AdSense Units?