Search Engine Land Hiding Text & Spamming Search Engines, Said Sullivan

Jun 1, 2007 - 11:44 am 10 by
Filed Under Spam

Danny Sullivan's Search Engine Land site has been caught hiding text and performing "poor man cloaking" techniques. A WebProWorld thread called attention to the fact that Search Engine Land was hiding text in a CSS file:

text-indent: -9000px;

But Danny Sullivan didn't know about it. In fact, someone had to call this thread to his attention, and then he wrote in.

Still scratching my head, I then wondered, "Wait a minute. Is this about my site?" Surely not. But yep, there in our style sheet was the damning code. It's true. We were totally hiding text and technically might be considered spamming the search engines. Curses -- just when I hoped not to be counted among those other search spammers like Google and Yahoo that have been outed for using hidden text.

So what happened? Apparently, there was an H1 tag that was visible only to users who have images and stylesheets disabled. That's why regular users typically don't see it. Danny continues by saying that he doesn't approve of this technique and will fix it after SMX next week.

We'll look at a way to make the logo be a hyperlink that doesn't involve using a hidden style, though our permanent solution might have to wait until next week as we're sort of busy with the upcoming conference we have this week.

Sorry for anyone that somehow thought we were endorsing some spamming technique. We're not, of course.

Yeah right.

Danny Hugs Spam
Image of Danny Sullivan (on left with beer in hand) endorsing Mr. Spam man

Forum discussion continues at WebProWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 18, 2024

Mar 18, 2024 - 4:00 pm
Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Previous Story: What Should "Search Engine Optimizers" Call Themselves?