What Should "Search Engine Optimizers" Call Themselves?

Jun 1, 2007 - 8:55 am 13 by

If you are in the business of doing SEO, what is an appropriate job title for you? I'm sure many of you have grappled with that question, similar to a member at the HighRankings Forums.

Tough question, really. I've seen people spend a ridiculously long time explaining what they do.

thanks for asking about something I've struggled with. I call myself a SEO consultant, but than I end up having to explain myself to the general population. You call yourself a plumber or a realtor and people know what you do. You say you do SEO or SEM and they get a blank look on their face.

Some people try to say that they work in "Marketing." Others, like administrator Jill Whalen, use a more specific and to-the-point title:

o the general population (like what I tell people I meet at a wedding) I just say that "I help businesses get their websites found in Google."

To businesses, however, I'm pretty much an SEO Consultant or Search Marketer.

Another good one is a business card with the following text:

WEB OPTIMIZATION The art and science of producing targeted website traffic and converting that traffic into sales.

What do you use?

Forum discussion at HighRankings Forum.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: January 30, 2026

Jan 30, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Rank Volatility Heated, AI Overviews To Send Less Traffic, Opt Out Of It, Yahoo Scouts & Bing AI Performance Report

Jan 30, 2026 - 8:01 am
Google Updates

Google Search Ranking Volatility Super Heated January 29 & 30

Jan 30, 2026 - 7:51 am
Google Ads

Google Ads Tests Third-Party Endorsement Content On Search Ads

Jan 30, 2026 - 7:41 am
Google Search Engine Optimization

Google Search Adds Preferred Sources Help Docs

Jan 30, 2026 - 7:31 am
Google Maps

Google Business Profiles Review Appeals No Longer Delayed

Jan 30, 2026 - 7:21 am
 
Previous Story: June Google Update?