The paper said one outcome could be a Web-based offering that integrates some of Google's online services such as e-mail and instant-messaging with those of Salesforce.com, whose customer-relationship management tools help salespeople track their accounts.
So, why this acquisition? For the betterment of the Google Apps platform, it seems. Digital Point Forum members feel this way.
Salesforce is a pretty powerful software far superior to MS CRM. I have used both and can see why google wants to go after it.
If it was integrated with other Google apps it would be the daddy of all business focused web applications.
I have no experience with this CRM software, but if that's true, this is a naturally strategic move on Google's part. And maybe another DigitalPoint Forum member is right, "Google wants to spread their business to every market!"
Or maybe it's just competition at its finest. As a WebmasterWorld member says:
Man, they're really in an all-out war now, aren't they, GOOG v. MSN. G fired the first shot with the DoubleClick buy, and since then it's been wild.