Did Yahoo! Search Marketing's New Shorter Descriptions Hurt Your Sales?

May 21, 2007 - 7:45 am 1 by

Last Wednesday, May 16th, Yahoo! Search Marketing went from long to short descriptions. They gave advertisers ample time and warning to adjust their descriptions, if they deem necessary.

I spotted a thread at WebmasterWorld showing that one advertiser is not happy with the results after the change.

My CTR since May 16 has fallen through the floor.

I assume this is because of the new short description policy.

To say the least, this particular advertiser is not happy. But there is only one post in that thread, no more complaints as of yet. I am curious, are others noticing any changes? Seeing a drop in CTR, sales, conversions or seeing an increase in CTR, sales or conversions? Or are you seeing no change at all?

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: December 10, 2024

Dec 10, 2024 - 10:00 am
Google

Google Crawler Documention Adds HTTP Caching

Dec 10, 2024 - 7:51 am
Google Search Engine Optimization

Google: Sometimes Over Optimization Drift Towards SEO Spam

Dec 10, 2024 - 7:41 am
Google Search Engine Optimization

Google Search Console Insights Removes Google Analytics Data

Dec 10, 2024 - 7:33 am
Bing SEO

Copilot Beta Now Bing Webmaster Tools For 10,000 Users

Dec 10, 2024 - 7:31 am
Google

Google Tests Trending & Popular With Labels In Search Results

Dec 10, 2024 - 7:21 am
Previous Story: Can Too Many 301 Redirects Hurt Your SEO Efforts?