New to Reddit: Ads and Voting Capability

Mar 30, 2007 • 9:20 am | comments (0) by | Filed Under Social Search Engines & Optimization

In the Cre8asite Forums, moderator skore reports the findings that ads are coming to Reddit. He refers to their blog:

Part of the reason reddit was acquired was so that eventually it could be used to sell advertising. We wanted to delay ads until we could debut all the new stuff we're working on, but it's taking longer than expected, and the powers-that-be are getting antsy. So, sometime later this week we'll be flipping the switch to turn a few ads on.

He also adds:

One interesting thing to watch is they think they have found a way to track the ads so they can let Reddit users vote/comment on them (just like using the system).

A number of users are skeptical of this approach. Administrator Adrian does not think that ads will be well received and will be voted down regardless.

Heh, I bet a load of reddit users will down vote every ad going anyway.

Others, like moderator JoeDolson, wonder about the CTR effect of allowing ads to be voted upon:

I like the idea of voting and commenting on advertisements - but I'm sure people will also want to know the end destinations to take into consideration in their voting, which will require click throughs...

Users, like moderator eKSstreme, hope that the ads will be distinguishable from the rest of the text on the site:

I hope their ads will be clearly marked as that. Otherwise it's deceiving the community, which is not the best strategy to take.

What do you think Reddit will do? Forum discussion continues at Cre8asite Forums.

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