Google Tests Automatic But Personalized AdWords Optimization Tips

Mar 23, 2007 - 6:49 am 1 by
Filed Under Google Ads

Kevin Gibbons spotted a new feature in his UK based Google AdWords account. On his campaign screen, he noticed a message from Google with "Campaign Optimisation" reports. They look very similar to Google AdSense Message Inbox & Personalized AdSense Optimization Tips that we reported a while back, but for AdWords.

What is nice about these AdWords reports, is that they allow you to accept their suggestions to be implemented right away.

You can accept or decline the changes at the Ad Group level. If you'd only like to apply some of the changes, accept the entire Ad Group, then go back and edit your keywords on your own.

Kevin has screen captures of this in action.

More details at: - https://adwords.google.com/support/bin/answer.py?answer=6267 - https://adwords.google.com/support/bin/answer.py?answer=6253 - https://adwords.google.com/support/bin/answer.py?answer=6262

I figured this would come when I spotted the AdSense tips, so this is nice to see. The question is, how good is the advice and suggestions?

Forum discussion at Search Engine Roundtable Forums & WebmasterWorld.

 

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