Is a Perfect Quality Score in Yahoo! Search Marketing Possible?

Mar 13, 2007 - 7:36 am 0 by

A WebmasterWorld thread asks if it is possible to achieve a perfect, five out of five, quality score in Yahoo!'s new Search Marketing PPC engine.

The simple answer is yes, it is possible and many have already noticed a perfect 5 out of 5.

What is interesting is that some have seen a 5 out of 5, but have not seen any bid drops.

I've got several groups with 5/5, but can't find any bids dropping.

This is possible, I suspect, if this ad has always been a five out of five.

Based on some of the feedback, the click through rate is not the only thing determining your quality score.

I have a couple of 5/5 keywords, but also some that have 1/5 and CTRs of 20%+!

As you can see from this document the quality score is made up of several but I always assume CTR was the most important.

More discussion on Yahoo!'s quality score here and here and here.

Forum discussion at WebmasterWorld.

 

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