When upgrading to Yahoo!'s new Panama release, many are opting to use their Google AdWords structure as opposed to converting from their Overture campaigns. Why? Because AdWords, in structure, is more similar to Panama than is Overture. So the first step is to export your Google AdWords campaign and then send it off to Yahoo! to import for you.
How does one export their ads from Google? A WebmasterWorld thread has the answer.
The first step is to download Google AdWords Editor because this desktop product gives you the best ability to export your data from Google.
Then you can follow these steps to export your data from Google. I assume you use the export to CSV option.
Use Export to CSV to show your account and changes to someone without AdWords Editor, or if you simply need access to a file with your current account data, including your unposted changes. To export as a .csv file, follow these steps:
- Go to the File Menu > Export to CSV. You can either download the whole account or the campaign or ad group that is currently selected in the tree view.
- Select the location where you'd like to save your snapshot, change the file name if desired, and click Save.
- For the best view of your account data, open Excel, then go to the File Menu and open your exported file.
Then you ask Yahoo! to upload the data for you. If they say no, show them that they said they would at Yahoo! To Offer One Time Free Bulk Keyword Upload To Customers.
Forum discussion at WebmasterWorld.