Early Feedback on Yahoo's New Ranking Model for Paid Ads

Feb 7, 2007 - 8:04 am 0 by

Monday night at 6pm (EST), Yahoo! launched the new ranking algorithm that brings in a quality component to ranking the sponsored ads. It has been over a day now and there is still very little feedback in the search forums on how this is affecting advertisers.

I can honestly say I am shocked by how quiet the forums are. So far I found two threads, but with just one response each, as to how their campaigns are running. I promise I will keep watching the threads and let you know what I find. But for my early findings...

A WebmasterWorld thread says:

from what i can see; i'm impressed. i'm giving this a couple weeks to give my final review..but i do have to say; so far so good. my compliments to yahoo.

A DigitalPoint Forums thread says:

Doing great, my ads have all jumped up a few places.

It helps when you see this next to your ads! yahoo_quality_score.gif

Over at Search Engine Land, Chris Sherman has a great write up named What Yahoo's Panama Update Means For Searchers, it makes for a good read.

Forum discussion at WebmasterWorld & DigitalPoint Forums.


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