Google Not To Include Quality Score In AdWords API

Feb 21, 2007 - 3:49 pm 0 by
Filed Under Google Ads

A Google Groups thread asks if the AdWords API will be adding the Google Quality Score figures.

The answer is no.

AdWordsAPIAdvisor said:

We currently do not plan to release this column's data via the API since minimum bids (already available via the API) provide a more accurate estimate of your Quality Score.

Why? Because the minimum bid will give you the same information. And he offered the exact translation of minimum bid to quality score.

  • "Great" keywords have a minimum bid less than or equal to $0.04
  • "Okay" keywords have a minimum bid between $0.05 and $0.30
  • "Poor" keywords have a minimum bid that is higher than $0.30

So most API users can do the math and figure it out automatically. Note, these translation tables may change over time.

Forum discussion at Google Groups.

 

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