Video and Podcast SEO at SES London

Feb 14, 2007 - 12:04 pm 2 by
Filed Under SES London 2007

I know I am not in London now, but Liana “Li” Evans is and she has sent over a session from SES London for me to post.

Amanda Watlington Video has grown explosively Video presents optimization problems – there is no clear cut winner when it comes to video players Most users do not know where to look for video – there is a lot of niche market video Professionally done videos compete with user gen videos Tip & Tactics – take advantage of major outlest such as YouTube, use rss feeds to distribute your video – create separate fee Develop your tags as carefully as site keywords Create video site maps and landing pages for video content Put the branding in the video within it Write clear descriptions,

Podcasting On demand audio cultural distribution Don’t finalize the name of your show, make sure that show name isn’t in use already Podshow names are not as easy to check as domain names Show name is in the Title you will use for the feed, or in RSS_ speak it’s the channel Note each episode of your show will also have a title, in RSS speak this is at the item levl Develop a key world list for the show and determine how your brand it Write the audio tag information carefully in advance Optimize id3 tags, web page, monitor distribution after you submit it ID3 tags are very important = meta data for mp3, 4, wma aac or ogg vorbis audio files 39 frames including – copyright, content type dates and content information and space for files such as pictures Odacity is free – find it on the web, can help you edit the ID3 tags Use a separate the landing page for the audio content to limit possibility of broken links Provide subscription information on every landing page, include length and size of the audio file Include an abstract or a transcription of each episode Submit your feeds!!Amada’s 5 secrets to optimizing Podcasts Optimize the audio file Build landing pages for show and episode Build accurate, effective RSS files Submit broadly Watch for changes

Jay Young Emarketer inc. survey shows 123 million Americans will view online video at least once a month in 2007 27% of online video viewers watch news at least once a week 26% watch funny videos at least once a week 66% of video viewers have watched online video ads, and 44% have taken an action on what they have seen 76% users tell a friend about a video they have seen

10 billion videos streamed each month at AOL Represents a 60 billion dollar industry Major players – youtube, myspace , google video, yahoo video, aol video (just purchases singingfish) Video Search Engines – blinkx,, yahoo video service,

Host your own or go with 3rd party hosting Bandwidth and disk space give increased cost if you are hosting it yourself Encoding is handled for you with third party hosting, don’t have the expense of hosting either You market to a captive audience already in place with 3rd party hosts like YouTube 3rd Party hosts are considered easier to game

Hosting it yourself – some guidelines - start by encoding your video in as many possible formats - use keyword rich filename. - Submit to as many video search engines as possible - Make sure you use good/relevant metadata - Create an rss feed for your video - Simplify your urls and your directory tree. - optimize the video

Third Party hosting – a lot easier Optimized title Watermarks help to deter stealing

Submit your video to Digg Submit your video to – website designed to help you find and collect videos from all over the web no matter where they are hosted Tell your friends Be creative – my super proposal as an example Sex sells – of the top 10, 6 videos on YouTube are “Sexy” Humor – viral helps to build “link bait’

David Ives TVEyes

YouTube is synonymous with video online or a video portal Google’s purchase of YouTube has established it as a destination for video TV Eyes is bringing advanced voice recognition to transcribe audio and video files

Text search had a slow start but now fundamentals, - Yahoo started as a directory just 11 years ago - Google founded several years later Search is now #2 internet activity behind email Video will surpass text search Searching that video will as fundamental as context search TV EYEs provides AOL Search w/ technology for audio podcast search Making it Pay - searches must produce relevant results - pay per view - Pre Roll ads will not prevail

TV Eyes displays contextual ads along side video.

Contributed by Liana “Li” Evans, of Commerce360 and Search Marketing


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