Possible Google Valentines Day Update About To Take Place?

Feb 14, 2007 • 10:34 am | comments (5) by | Filed Under Google Search Algorithm Updates

An early WebmasterWorld thread is reporting very early signs of changes taking place at the various Google data centers. Often, these types of threads tend to spot a Google update that is about to take place. But it would be cool if Google gave us a Valentines Day update.

Let me stress, this is very early and that Google always updates their results - daily. But this seems to be a larger update.

Here are some of the reports from the WebmasterWorld members:

A well known rank tracking service is showing a huge spike of changes for yesterday.

Looking at various datacenters it looks like Google is "testing or comparing" different series of SERPS, at least for the keywords I'm tracking: September set of results, late october, Christmas time and January's SERPS. Perhaps Google is comparing the filter/penalty/alogo changes we have been seeing against its results from pre-September.

Again, it is very early, but I will track it.

Forum discussion at WebmasterWorld.

Update: Matt Cutts commented below that he does not believe there is an update taking place. Plus, he has a room of SES speakers who backs his opinion. :-)

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