As juicy topics go, there's always "SEO is Dead", "SEO isn't Rocket Science", or is, and "classic" SEO is about as useful as sugarless jello. Starting off the year with a bang, Mike Grehan jumps in with a ClickZ article called SEO: Art, Science, Bollocks Or What? .
Taking a cue from more recent debates that brought out Danny Sullivan and Kevin Lee, Mike refers to a book called Web Dragons: Inside the Myths of Search Engine Technology, which he just digested. He asks us to take another look at our purpose for search in the first place and how we can apply new technology to better benefit business endeavors for the long haul.
In other words, marketing. Discussion is at Cre8asiteforums