Should SEO be a Standard Task in Web Development?

Dec 19, 2006 - 3:36 pm 5 by

Over the past few years more and more website owners are coming to the realization that the "if you build it they will come" ideal does not fit with websites. Simply registering a domain and putting up content is not enough to draw consistent traffic to a website, unless of course there is a major marketing initiative in place that draws visits. Sites need search engine rankings in order to drive people interested in their product, services, or information, for the most part. Of course there are exceptions, such as educational websites that get lots of links from popular related sites. But when it comes to trying to drive traffic, search engine optimization is becoming almost a required element of site design.

A recent thread at WebmasterWorld Forums advocates that SEO should be considered when doing a site design or redesign. The original poster, Senior Member "reseller" titled his thread "Watch Out For Those Web Designers & Programmers." he listed a few things that should automatically be considered when building a site and wonders

why site owners don't "incorporate" SEO Specialists from the beginning as part of the site building / site migration team to be sure that their sites would be "search engine friendly" too?

Some excellent responses follow, and the thread turns into a valuable evangelistic conversation about the merits of SEO. One of the highlights is an interesting analogy by "webdude" who compares web designers and web developers to "right-brained" and "left-brained" individuals. He reasons that the best sites will be designed by teams of people that consist of both of these types of individuals.

See the thread and add your thoughts at Webmasterworld Forums.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview & Apple Intelligence - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 14, 2024

Jun 14, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview, Apple Intelligence & More

Jun 14, 2024 - 8:01 am
Google

Google Tests Multiple Featured Snippets Under From Sources Across The Web

Jun 14, 2024 - 7:51 am
Google Search Engine Optimization

Google: Sometimes Search Experiments Conflict Causing Issues

Jun 14, 2024 - 7:41 am
Google Maps

Google Business Profiles Websites No Longer Load - 404

Jun 14, 2024 - 7:31 am
Google Ads

Google Tests New Call & Location Extension Ad Format

Jun 14, 2024 - 7:21 am
Previous Story: Search Pulse Tonight - Special Guest