Chris Boggs's Search Engine Roundtable Articles

- Latest Article: SEO Content Writing - Love It or Others Won't
Chris has been a digital marketer since 2000, starting in-house in the insurance space and subsequently assuming growing leadership roles across large agencies and SEM firms. Chris has led SEO teams and developed Thought Leadership at two now-Publicis agencies in the 2000’s into early 2010’s, and since founding Web Traffic Advisors in 2014, consults business and agency clients helping to improve performance in SEO, Paid Search, and Paid Social Media. Chris supports organization teams and agencies to directly audit existing campaigns, lead the launch and management of new efforts, and analyze performance for actionable growth strategies. Chris also loves customized team training. Chris has current and recent experience serving major brands on various ecommerce platforms, B2B, Travel, Retail and other industries.
Since 2004 Chris has been a highly-rated speaker, moderator, and content advisor at conferences all over the world, covering search engine marketing, social media, analytics and evolving tactics. Chris is a regular speaker and moderator for the Pubcon conference series. He has served on the Global Board of Directors of SEMPO.org since 2006 and is a regular judge for the US Search Awards, given to high-performing brands, marketing agencies and consultants. Chris has published articles for various marketing publications through the years, although most his research and analysis these days is client-owned. Twitter: @boggles
Most recent entries:
- SEO Content Writing - Love It or Others Won't | May 27, 2011
- Maintaining Search Engine Rankings for Moved Pages - 301 vs. Canonical Study | May 9, 2011
- Page Title Nuances That Drive SEO and Traffic Value | February 3, 2011
- The Art of Writing Optimized Content | January 19, 2011
- Overstock.com Organic Search Rankings on the Rise | January 14, 2011
- When Google Titles Don't Match Page Title | January 11, 2011
- Getting Started in the SEO Field | December 29, 2010
- Google Webmaster Tools Reporting 301 Redirects As Backlinks | December 24, 2010
Older entries:
- Getting Google "Sitelinks" Under Your Brand Search Result | December 23, 2010
- Multilingual & Multi-Regional Web Site URL & Link Structures | December 21, 2010
- comScore November 2010 Search Engine Market Share Released | December 20, 2010
- November 2010 Retail Sales Surpass Forecasts | December 17, 2010
- Google & The Big Bad Brand Wolf | December 16, 2010
- Preparing to Hoard New Top Level Domain Names? | July 1, 2008
- Losing Trust in Google? | June 10, 2008
- Matt Cutts Transfers to Performics '" Will Assume Lead SEO Role | April 1, 2008
- Social Search - The Next Step | March 19, 2008
- Dealing with Affiliates | March 19, 2008
- Do You Know the Breakdown of Your Competitors' Paid and Organic Traffic? Hitwise does. | March 18, 2008
- Auditing Paid Listings and Click Fraud Issues | March 17, 2008
- Search Engineers Q&A | February 27, 2008
- The Online Offline Synergy of Search | February 27, 2008
- Reputation Monitoring and Management Through Search | February 27, 2008
- SMX Boot Camp: Copywriting for Search Success | February 26, 2008
- Legally Speaking: Recent Legal News about Search | February 26, 2008
- Dealing with Difficult Clients | December 6, 2007
- Last Minute Holiday Search Tactics | December 5, 2007
- Actionable Social Media | December 4, 2007
- Orion Panel - Universal, Blended, and Vertical Search | December 3, 2007
- There's Still Money on the Table! | December 3, 2007
- Orion Panel '" Search, Privacy, and the Community in the Digital Age | December 3, 2007
- Redefining the Customer | December 3, 2007
- Mobile Search Battle Royal | December 3, 2007
- Google .CN Spam Results Problem Continues | October 5, 2007
- Google Not Penalizing for Inbound Links - what about Directories? | October 5, 2007
- What Defines an SEO 'Expert?' | October 4, 2007
- Google Campaign Optimizer '" A Friend or Foe? | October 4, 2007
- Should your site be more like Thomas the Tank Engine? | October 2, 2007
- In House: In, Out, or in Between? | August 22, 2007
- Advanced Paid Search Techniques | August 20, 2007
- Ad Exchanges are Changing Everything | August 20, 2007
- Getting Traffic from Contextual Ads | August 20, 2007
- Post Search Ads | August 20, 2007
- SEM Agencies: Working with Ad Agencies | April 13, 2007
- Auditing Paid Listings & Click Fraud Issues | April 12, 2007
- Search and Branding | April 11, 2007
- Putting Search Into the Marketing Mix | April 11, 2007
- Advanced Paid Search Techniques | April 10, 2007
- Advertising in Social Media | April 10, 2007
- Online Video Advertising | April 10, 2007