Google Testing Showing AdWords Quality Score Data to Advertisers

Dec 5, 2006 - 7:26 am 2 by
Filed Under Google Ads

Last month PPC Blog wrote that Google to Show AdWords Quality Score in Ad Group Detail after spotting a DigitalPoint Forums post that read;

"Next month I'll beta test the Quality Score Column in AdGroup Detail (I've been invited by Google), if you wish I can do some experiments as I'll be able to see Quality Score for each keyword in real time. So I can confirm if this is true or not."

Honestly, I did not 100% believe the post, so I private messaged that user. The user never replied. But that did not stop Jeremy Mayes's hunt to find out if this is true or not. Later on, as Jeremy notes, Andrew Goodman interviewed Nick Fox at Traffick.com where he basically confirmed this test, saying;

Google is running a test now -- we haven't formally announced it yet, but I guess I'm going to tell you now -- showing in the front end, quality score information to the advertiser.

So there is the confirmation that some advertisers are seeing this. I just wish we had some screen captures from the original poster at the DigitalPoint Forums thread.

Forum discussion at Search Engine Roundtable Forums.

 

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