Advertises on To Promote Search Quality of Engine

Oct 18, 2006 • 8:24 am | comments (5) by | Filed Under - Ask Jeeves

Currently a search on Raccoon at brings back an AdWords ad from The ad description says, "Use the New to find it. Save time. Search better." If you click on the title, which reads, "Raccoon" it takes you to a Smart Answer result at for Raccoon. Of course, that Smart Answer rocks.


I am seriously impressed by this long tailed approach to marketing I have always wondered why search engines didn't use this approach more. Heck, bid on a ton of obscure, low priced keywords, to send traffic towards your own engine. Shopping search engines do it all the time. Travel also, heck most niche vertical engines do this. Why not the main search engines?

I am happy is taking this approach.

Forum discussion at WebmasterWorld.

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