Yahoo! Buys Two Companies To Improve Search Marketing Product?

Oct 17, 2006 • 11:10 am | comments (0) by | Filed Under Yahoo Search Marketing - Yahoo Search Ads - PPC

I just posted at the SEW Blog that Yahoo Acquires AdInterax Rich Media Advertising Company;

Yahoo announced that they have purchased AdInterax, a company that specializes in management of video and animated online ads. AdInterax built tools to float animations, dynamically expandable banners and streaming video ads. Also, Yahoo bought Rich Media today, an online advertising company.

Both acquisitions seem to be to be an effort to expand the Yahoo! Search Marketing product to support video and rich media ads plus add more ad volume.

It appears from a WebmasterWorld thread that advertisers are upset with the investment saying;

Yahoo should invest in getting Project Panama ready. Heck, they can't even deliver text ads very well at the moment. Their matching algo is terrible, it really makes you realise how well Google performs.

Yahoo!'s stock is a bit down today again after the news.

Forum discussion at WebmasterWorld.

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