Keyword Types at Microsoft adCenter Handled Wrong?

Oct 5, 2006 - 6:55 am 0 by
Filed Under Bing Ads

This is shocking, if true. A Search Engine Watch Forum thread has two accounts reporting the same issue.

I decided to use Phrase match for the whole campaign except one keyword. To my surprise, their system automatically added the Exact match types as well! Instead of a cute 40 keyword campaign, it balloned into 80-something.

One SEW member confirms this to be true;

Yes - this has been a big problem for me too.

He says this not only costs him money but also puts him at legal risk for trademark and copyright PPC claims.

Forum discussion at Search Engine Watch Forums.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 6, 2025

Feb 6, 2025 - 10:00 am
Google Search Engine Optimization

Google Guidelines Warns Of Significant Scrolling On Recipe Blogs

Feb 6, 2025 - 7:51 am
Google Ads

Google Ads Update Takes Into Account Quality Of User Navigation Experience

Feb 6, 2025 - 7:41 am
Google Search Engine Optimization

Google's Gary Illyes: Focus On Originality In 2025

Feb 6, 2025 - 7:31 am
Google Search Engine Optimization

Google: Don't Update Lastmod Date With Copyright Date Changes

Feb 6, 2025 - 7:21 am
Other Search Engines

ChatGPT Search More Open; Google Expands Gemini 2.0 & Microsoft Think Deeper in Copilot

Feb 6, 2025 - 7:11 am
Previous Story: Search Pulse 5: Google Maps Bug, PageRank Update, 8th BDay, Links, Matt Cutts, Daniel Read, Ask.com, adCenter, Apax, & More