Google plans to extend the product search capabilities on its main Google.com search engine in the fourth quarter, in time for the holiday shopping season.
When people search for products on Google.com, the system will present them with another search box so that they can refine their query, according to Bear Stearns & Co analysts.
After people refine their query, Google takes them to a second page populated with product results from the Google Base listings service.
Part of the move Danny wrote about yesterday, Goodbye Froogle; Hello Google Product Results In Web Search.
Sounds exciting to me, but webmasters, SEOs, SEMs, and site owners are worried.
I just hate it when Google plays with things just before the holidays season. It became very difficult to build a strategy for ecommerce during the holidays season as serps are far from being solid and usually change just after you finished loading your stock for the holidays.
Just great .. so now on top of maintaining our own systems and data .. now we have to upload tens of thousands of items into google base?!?!
Google Base is here and it will be here for the foreseeable future, whatever that is in Internet days.
Forum discussion at WebmasterWorld.