I am honestly not sure why this is not getting more play in the forums. Google has a huge reach with small businesses, but guess who has a larger reach with small businesses? Yup, I believe it is Intuit. Intuit has huge market share, in terms of small businesses using their accounting software. Many of QuickBooks, the accounting software for small businesses, users may not be a Google AdWords customer. Well, with the partnership between Google and Intuit, that may change.
Intuit may have the most detailed press release on this announcement. By scrolling down, you can see the screen captures of the new QuickBooks, to be released within a month. Guess what, right on the dashboard is a button for "Google Marketing Tools." Huge real estate there, I personally may find it annoying, but it will be there.
Not only do we see that button but if you have inventory and products, there will be a method to export your data directly from QuickBooks to Google Base / Froogle. Wow! Plus integrated with AdWords and Local business ads, since QuickBooks has your information - they can make this as seamless as possible for the new (possibly) non-tech savvy user.
Finally, Google Desktop integration will enable QB users to search QB data with Google Desktop. Honestly, that kind of scares me.
In any event, I feel this is a huge deal for Google. Very smart move, IMO.
Forum discussion at WebmasterWorld.