SES San Jose 2006 Quick Link Recap

Aug 11, 2006 - 12:00 am 5 by

IMG_2742.JPG We have completed an other *somewhat* successful quadruple coverage of the SES conference. Huge thank you to Benjamin Pfeiffer of Rank Smart, Chris Boggs of Avenue A | Razorfish and Lee Odden of Top Rank Results.

We have covered a whopping 38 sessions, would have been 39, but for some reason, I lost one. I would like to personally apologize for any mistakes, omissions, grammar issues, if it is hard to read and if we insulted anyone. The coverage is meant to be extremely quick but with that comes issues. Anyway... Here is a recap of the sessions we have covered...

Monday, August 7th, 2006: + Social Search Overview: Yahoo!, Windows Live & Eurekster + Compare & Contrast: Ad Program Strategies + Searcher Behavior Research Update + Social Search: Up Close With Yahoo! + Leveraging Social Media (MySpace, YouTube, & Other Social Networks) + Does Demographic Targeting Matter? + Social Search: Up Close With Google (Google Co-op) + Communicating With Customers + Searchonomics: Serious & Fun Stats + Search and Branding + SEM Via Communities, Wikipedia & Tagging + The Search Laboratories + Domaining & Address Bar Driven Traffic

Tuesday, August 8th, 2006: + Can You Please Them All? (Google, Yahoo!, MSN & Ask.com) + Auditing Paid Listings and Click Fraud Issues + Reputation Monitoring & Management + Search Arbitrage Issues + Duplicate Content and Multiple Site Issues + Blog and Feed Search SEO + The Bot Obedience Course - New Yahoo! Site Explorer Tool Announced + News Search SEO + Search Algorithm Research + Search Engines: Friend or Foe?

Wednesday, August 9th, 2006: A Conversation With Google CEO Eric Schmidt + Big Site Big Brand SEM + Linking Strategies + Big Ideas For Small Sites & Small Budgets + When Search Engines Do Search Marketing (AOL, Business.com, Yahoo! & Local.com) + Link Baiting & Viral Search Success + Usability & SEO - Two Wins for the Price of One + SEM for Non-Profits & Charities + Pricing & Contracts For The Small SEM Shop + The Vice Presidents Of Search Marketing

Thursday, August 10th, 2006: + Search APIs (Yahoo! Developer Network, YSM API, Google AJAX API & AdWords API) + Vendor Chat on Measuring Success + Search Engine Q&A On Links (Ramez MSN Search, Kaushal Ask.com, Adam Google & Rajat Yahoo!) + Balancing Organic and Paid Listings + Organic Listing Forums (Danny Sullivan In Costume)

 

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