Jennifer Slegg (JenSense.com/Jenstar) wrote a SearchDay article at Search Engine Watch that I was highly anticipating. The article is named Analyzing the Google AdWords Landing Page Algorithm and boy does she do that. She covers a lot of detail, but let me summarize some how what we covered in our first edition of Improving Your Google AdWords Quality Score.
Jen recommends that to achieve an improved Google AdWords Quality Score you should be careful with the following points:
- URL for landing page must work - no dead links and link to the right page (obvious but important)
- Does the ad copy jive with the landing page text?
- Clearly pull out navigation and ads from landing page from core context
- Unique content - duh!
Now I am not going to give all the tips listed. The full member version is located here, these alone are worth the yearly subscription.
Forum discussion at Search Engine Watch Forums.